Type of right: non-exclusive or exclusive
With a non-exclusive right, the image can still be used by others. With an exclusive one it can’t, not even by you.
For photographers
Usage rights, clearly agreedImage fees and licences documented in a legally sound way
Whether a time-limited campaign or permanent use, print or online: clear licence agreements give you certainty and rule out later disputes about the scope of use.
What the contract states
Four variables, and none of them goes without saying
They differ with every job, and with every job they belong in the document.
Type of use: media and channels
Print, website, social media, advertising. If the type of use is in the contract, there is no question about it later.
Territorial scope
One country, the German-speaking region, worldwide. For campaigns, the difference determines the fee.
Duration
One campaign, one year, unlimited. If it isn’t stated, it will be argued about later.
From the last job
No accidental transfer of rights through old documents
Copying an old contract as a Word file for a new job risks costly oversights: if a worldwide or exclusive right of use granted earlier is accidentally left in, you give away valuable image rights below their value. In DocuNorm, type of right, media, territory and duration are set up as mandatory fields. The scope of the licence is defined anew for every project, so old agreements cannot be carried over unnoticed.
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